It was on this date in 1886 that Coca Cola was first sold at Jacob’s Pharmacy in Atlanta, Georgia. Invented in a drugstore by John Pemberton, it was originally sold for medicinal purposes, claiming to cure everything from headaches and morphine addiction to impotence!
Originally containing up to 9 milligrams of cocaine per glass, THAT coke was removed in 1903!
From the very start, there were disputes over the formula, just who owned the name and other contractual battles between different parties claiming that “Coca-Cola” belonged to them.
One of the original heavy advertisers, the brand became known worldwide and established a dominant market share. Who would have thought that from such humble beginnings would come an entire industry where a multitude of different flavored carbonated waters would be so widely consumed across the globe?
The marketing of today’s soft drinks are multi-layered, sophisticated campaigns that micro-target specific audiences in order to gain trial, adoption-and loyal consumption. These demographic groups are ever smaller and distinct—even though the chemical composition and taste from beverage to beverage varies little. Instead, it is the MARKETING of the product, it’s association to a lifestyle that bonds the drinker to the drink!
A far cry from the original marketing of Coca-Cola, which is “enjoyed by all” according to their ads. Below is the earliest known commercial for Coke—from 1938. Since this predates television’s mass usage, this must have appeared in movie theatres…enjoy!
http://www.youtube.com/watch?v=mApD2HEpX48
If you’d like my blog in your e-mail daily, just let me know! Tim.moore@citcomm.com
It’s the pause that refreshes!
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