Infantile TV Ads--Thanks To E*Trade

I don’t know ANYONE who doesn’t love ALL of the E* Trade TV commercials for the discount online brokerage.

The ads, featuring babies overdubbed with adult wiseass voices are a hoot! Clever editing and terrific copywriting are the hallmark of these 30 second masterpieces. Whether E*Trade has seen business increase is another matter, but based on creativity and extensive placement, I sure hope so.

If not mistaken, I believe the “baby spots” made their debut during the Super Bowl several years ago—to rave reviews.

With the “big game” set for Sunday, no doubt there will be a slew of memorable ads we’ll all be talking about, but let’s not forget these little award-winners!

Here are some of the best—including this “out-takes” spot that you may not have seen-it is a stitch:



http://www.youtube.com/watch?v=uHPg262Kr9c



http://www.youtube.com/watch?v=Yhfl4mFH1No




http://www.youtube.com/watch?v=zZetD7cdj7w





http://www.youtube.com/watch?v=gdfvWAp5GUw


Have a terrific weekend! If you’d like my blog in your weekday box, just let me know: tim.moore@citcomm.com