Marketing Has Changed

You’re gonna love the video that is part of today’s blog!

The internet has opened up new avenues for businesses to promote their products---and has created new challenges for traditional media to adapt.

Here at 94.9 WHOM, it used to be enough to create a compelling commercial---the basics being:

1) Write and produce a message that motivates the listener to try or return to a specific brand, product or service.
2) Broadcast that commercial to the correct audience.
3) Play the spot with enough frequency so that the prospective customer is exposed to it at least three times.

These basics have served both radio and TV fairly well---and they still hold true. With a weekly audience that averages a quarter million people in Northern New England (and many thousands more listening on the web), our clients have enjoyed resounding success with campaigns that don’t violate any of the above. Making their cash registers ring ends up making both of us successful!

The web has afforded opportunities to showcase different approaches to the tried and true-check out this “commercial”:





http://www.youtube.com/watch?v=CAH0rImQozQ


If you didn’t read the masthead/title, it likely took you by surprise! In good taste? Maybe not, but effective?

Probably.

It’s doubtful that you’ll see 94.9 WHOM create anything that approaches the video above, but we are definitely spreading the word about our advertisers in different ways.

Since the audience is always experimenting with new modes of entertainment— radio and television have to evolve as well. In fact, 94.9 WHOM has become a multi-media entity that, in addition to the traditional “spot” schedule, routinely supports its clients with:

1) Streaming videos on the website
2) Stream-only spots on the internet
3) E-mail via our Listener database
4) Text database
5) Facebook
6) Web-based promotions
7) Podcasting
8) iPhone and Blackberry applications to listen to 94.9 WHOM
9) Blogs like this one

There might be others I’m not thinking of—and there are certain to be more in the future.

Creating an emotional connection is key—and although the Immodium “ad” above did so in a very unconventional way, it was entertaining, memorable—and probably effective, too!

If you’d like my blog in your weekday box, just let me know: tim.moore@citcomm.com