The 94.9 WHOM Community

As 2008 winds down, it’s amazing to look back at all the changes that have occurred in the past year!

Aside from the historic election and all the news events of the year, there have been quite a few changes here at WHOM. My return to the airwaves fulltime is one of those changes and doing this daily blog is another.

As I think about it, there is a common bond among WHOM listeners, no matter where they may reside. It used to be that our audience was “confined” to 5 states and Canada—not bad, since WHOM is the largest FM station (coverage-wise) in North America. Obviously, the bulk of that audience is still in Northern New England. However, the emergence of the internet and streaming has expanded WHOM’s audience worldwide! (We got a nice e-mail from Croatia the other day-amazing!)

What we have discovered is that regardless of where a WHOM listener lives, there are some common features that make the WHOM “profile”. At the risk of making us (or you!) appear a snob, here are a few:

1) WHOM listeners are generally better educated than the population at large. They tend to be either owners of businesses, upper-level management in business, writers, teachers, doctors , lawyers, professionals and the like. Even those whose occupations are more mundane seem to have a higher level of intellect and curiosity than the average person. Those who are in what I call “regular” jobs tend to see their work as a means to an end (paycheck), but do not “define” themselves by their job. These people are often VERY active in some OTHER area outside of work-where they have an opportunity to demonstrate their creativity and passion.

2) WHOM listeners are diverse in their music tastes. They want to hear everything from “My Girl” by the Temptations to “Walk Away” by Kelly Clarkson. Aside from an aversion to “rap” and screaming, WHOM listeners have a wide appreciation for music-which explains the scope of tunes we play.


3) WHOM Listeners tend to be rather spiritual. Not necessarily “religious” (although many are), but spiritual in the sense that WHOM listeners tend to see the “bigger picture”, whatever their personal definition of that may be.

4) WHOM listeners are not hugely into radio contests, but will play ones that are easy to enter-and where the prizes are decent enough to make the effort! Many of our listeners will never call to PLAY the 5 Second Song or “Wicked Hard Morning Trivia”, but they nonetheless “play along” in the car or wherever.


5) WHOM listeners come to us to ESCAPE! While morning headlines may need to include distressing stories that you need to be aware of, we try to filter out as much of the negativity as we can.

6) WHOM listeners are friendly! OK, so now it sounds like I’m sucking up, but it is true that our listeners are some of the sweetest, kindest people on earth! After many thousands of you have made contact with the station over the years, I can present myself as an authority in this matter!

In about a week, I will celebrate my 18th anniversary of being with WHOM, so the above list is gleaned from a deep and long association with you, the WHOM listener!

Starting today, I will be making my blog available to you as an E-MAIL, sent directly to you! All you have to do is e-mail me below and let me know you’d like to receive the blog in your in-box!

Tim.moore@citcomm.com

I will personally send it to you daily!